November 25


Your digital transformation is nothing without your colleagues – here’s a simple tip to bring them with you

By Ryan Freeman

November 25, 2022

We are an age of digital transformation and that requires a change in mentality across all sectors of business.

In most organisations, this means shifting the culture, so that managers develop an open and positive approach to evaluating their systems and ways of working. 

In the coming years – months, actually – businesses will require new digital tools that improve their processes, realising efficiencies. In manufacturing, for example, investments in factory automation and artificial intelligence systems will be needed to empower employees and bring new products to the market, even quicker than is currently possible.

Digital transformation will also be key to building good relationships both with customers and staff. For example, ongoing migration to cloud-based solutions will allow more rapid access to data, making fast support enquiry resolution more common.

The cloud will also provide a mobile first digital workplace environments for employees with digital technology evolving at an ever-increasing rate.

So how do businesses get ready for this world? How do leaders ensure their teams embrace the change that is coming?

One simple tip to bring about digital transformation

Change becomes disruptive when it is forced upon an organisation. What is required is business leaders to take their teams on a journey. That is what will encourage the behavioural shift that foments agility in workforces. And it will be the agile companies that are most able to adapt to the changes that are ushered in by the Fourth Digital Revolution.

Easier said than done, right?

Well, here’s one innovation that almost all businesses should be able to implement without delay: upskill leaders at the same time as the rest of the business.

What we mean by that is leadership being trained in the same place, at the same pace, in the same way on the same workshops by the same people as everybody else in the business.

All too often, executive teams step back from the upskilling endeavour and that can create a feeling that they are not in touch with the changes taking place within a business.

By committing to digital transformation alongside your colleagues you will witness in real time what their hopes and fears, frustrations and motivations are related to the changes coming.

As a result, they will feel that you are on the journey with them.

So, how can we help you embrace digital transformation

We’re big believers in the case for using a Customer Relationship Management (CRM) systems – and we have would strongly recommend you consider using one in your business as a next (or first!) step in your digital transformation.

A CRM, like Microsoft’s Dynamics 365 can help you:

  • Manage your contacts
  • Integrate with all the other technology you’re already using
  • Track your sales and leads
  • Feed and nurture your pipeline with intelligent, data-based marketing.

We can help you implement such as system yourself as a first step on your digital transformation journey.

We’ve partnered with Cloud9 Insight, a specialist Microsoft Dynamics 365 Gold Partner to make implementation as straightforward as possible.

Your journey starts with their friendly and knowledgeable Sales team before their expert Delivery team implements a solution. Finally, post-project support from their Customer Success Team kicks in. So, what are you waiting for?

Ryan Freeman

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