Why Is Data Analytics Important?

By Matt Marsh

March 8, 2023

business intelligence, data, data analytics, data management

Most business owners understand that data analytics and business intelligence can provide invaluable insights into their company’s past, current, and future performance. 

However, which software do you need for business analytics, how do you implement data analytics, and what benefits does data analytics provide?

Discover why business analytics is crucial for your business and how to utilise data analytics and PowerBI to make informed and data-backed decisions!

What benefits can you get from data analytics?

Data analytics techniques and business intelligence software can dramatically assist businesses in several ways:

Inform your business decisions

By using data analytics and business intelligence software such as PowerBI, you can identify trends and inform business decisions. 

After identifying patterns and trends in your data, you can make more informed decisions about marketing, product development, service proposals, and customer targeting. 

For example, you can use business analytics to decide if a newly-launched product is worth investing in or if there’s not enough potential to continue producing it.

You can also analyse your marketing efforts and determine which marketing channels are most effective for your business.

Finally, you can conduct forecasts using data analytics to create plans and ‘predict’ future events with some reliability.

Discover issues or anomalies

Data analytics and business intelligence software can reveal critical issues or anomalies within your data that you otherwise wouldn’t have identified.

For example, conducting a trend analysis can enable you to predict the future success or failure of a product, service, or marketing effort.

Furthermore, using software such as PowerBI, you can use powerful data dashboards to compare data sets and quickly identify any issues.

This can save your business time and money, showing why data analytics and business intelligence are critical factors to the success of any organisation.

Identify previously unknown opportunities

Data analytics and business intelligence software can be used to identify opportunities and potentially lucrative business ideas.

For example, using PowerBI to analyse your organisation’s business data over the previous 12 months may reveal that a particular product, service, or marketing channel is particularly effective.

Particularly granular data can be complex, expensive, and time-consuming to identify trends.

However, working with professional data analysts and database administrators is the perfect way to benefit from the rich insights that your data will reveal!


Data analytics and business intelligence software such as PowerBI can enable companies to detect patterns and trends, discover issues or anomalies, and identify potential future business opportunities.

Companies that leverage their data to inform their business decisions are far more likely to be successful than those that rely on gut instinct, luck, or incorrect conclusions from poor data analysis.

To avoid this issue, you need to work with data experts.

Digital Samurai offers a comprehensive range of expert data services, including data analytics, business intelligence with PowerBI, data dashboards, and data migration.

Unlock the full potential of your data – contact Digital Samurai today for all your data analytics and business intelligence needs!

Matt Marsh

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